Best BBC SPOTY Bookmakers 2024

The BBC Sports Personality of the Year (or SPOTY) is awarded annually to the most successful British athlete. It takes place every December, close to Christmas, when one contender will lift the distinguished trophy. Going back to 1954, some world-class athletes like Andy Murray, Lewis Hamilton and Mo Farah are among the most notable winners. Combine the award's prestige with the Britons’ love for betting, and you can see why the BBC SPOTY odds have become a hot topic.

Before placing your next wager, you might wonder, which are the most critical factors in a sportsbook? We aim to give you a complete and definite answer by shortlisting the best bookies in odds, markets and bonuses. To make the most of them, we also provide you with top SPOTY bookmakers and betting predictions that come from extensive research and will give you a great shot at winning.

Latest SPOTY Odds

The best place to start is by checking this year's favourites and underdogs for the award. Of course, depending on current events, the odds at SPOTY bookmakers on all candidates will fluctuate. In any case, in the table below, you can find the prices of this year's top 10 frontrunners and delve deeper into our Entertainment betting guide.

BBC SPOTY Betting Preview 2023

Award Ceremony: 20/12/2023

Venue: Media City, Salford

Candidates: 10+

The idea of giving an award to the best British athlete came to fruition in 1954 due to the magazine Sportsview. Collaborating with BBC, they asked for a public vote which favoured Christopher Chataway over Roger Bannister and named him the first winner. Over the years, the ceremony has changed shape several times. Nowadays, an expert panel shortlists the best representatives of UK sports and lets the public be the judge. One thing that remained the same is the date, which is always near Christmas. 

Aside from the Sports Personality of the Year, more awards are given, albeit the main event overshadows them. These include Team of the Year, Coach of the Year, Lifetime Achievement, World Sport Star, Young Sports Personality of the Year, Unsung Hero and Helen Rollason Award.

Sports Personality of the Year Betting Predictions

The king of the awards is the Sports Personality of the Year. There are several upsides for the punter, the first being the popularity of the contenders, so you likely know how well they performed. Next, the list of nominees is announced a couple of weeks before the ceremony, thus giving you time to prepare. If you add our BBC SPOTY betting predictions to the above, you could very well look at a nice profit. You can also follow the same pattern and get a profit from Nobel Peace Prize odds as well.

SPOTY odds for the Favourites

The UK has always been successful in individual and team sports. Furthermore, the World Athletics Championships in 2023 saw the Brits getting 10 medals in total. As a result, the favourites list is expectedly packed. However, looking into the British public’s reception of individual performances, we can pick the odds at SPOTY bookmakers for the likely winner. At this time, Beth Mead and Harry Kane are way ahead of the competition.

Mary Earps

Earps is Manchester United's and England's Women's National Team goalkeeper. She brought her home country's team to the 2023 Women's World Cup final while also winning the Golden Glove award. She is a strong candidate for the BBC Women's Footballer of the Year prize and was also fifth in the Ballon d'Or vote. Based on all these, it is not surprising that she is the frontrunner for the award. Nevertheless, the low odds do not really make it worth your while. 

✔️ Mary Earps ⏩ To win the BBC SPOTY 2023 Award @1.83 (5/6).

Stuart Broad

Well, this is where SPOTY betting becomes interesting. At the moment of writing, the legendary cricket bowler is a bit behind Earps in terms of odds. However, this is bound to change if his sudden retirement at the end of last summer's Ashes is taken into consideration. This award is awarded to a player that brings honour to the UK, and there is nothing that the Brits want more than rewarding a man who represented the nation for 18 years. For that reason, Stuart Broad is the most value-for-money SPOTY bet. 

✔️ Stuart Broad ⏩ To win the BBC SPOTY 2023 Award @2.87 (15/8).

Also Read: BAFTAs Bookmakers.

SPOTY odds on Underdogs

Now that he evaluated the favourites, let’s jump onto the riskier part. You might want to test your luck on a dark horse with fewer chances but much higher odds. Upsets are not unlikely in SPOTY history, and 2023 could bring another one. After all, the earlier you bet, the higher the odds you will receive. Let’s assess the highest-valued underdogs on SPOTY bookmakers.

Jude Bellingham

Real Madrid's young star Jude Bellingham is another key part of an English National team, this time football. He has already been a standard selection in the national squad, having represented England in two major competitions as a teenager. At the start of the 2023-24 football season, he has been white hot, as he scored 13 goals in his first 13 games with Real Madrid. To be fair, the SPOTY odds on Bellingham seem too big at the moment, and we expect them to drop considerably as we move closer to the award ceremony.  

✔️ Jude Bellingham ⏩ To win the BBC SPOTY 2023 Award @34.00 (33/1).

Ronnie O' Sullivan

Further low in the running is snooker legend Ronnie O'Sullivan. The seven-time world champion managed to equal Hendry's record in The Crucible last year and can even surpass his opponent in 2023. Even though he has been nominated several times, he has never won the award. As he claimed in an interview, he would have won it multiple times if snooker was recognised as much as tennis or golf. The truth is that we have to agree; He seems too big of a long shot to back. 

✔️ Ronnie O'Sullivan ⏩ To win the BBC SPOTY 2023 Award @100.00 (99/1).

BBC Sports Personality of the Year Betting Offers

The promotions part can be tricky in such an event. Firstly, it is a ceremony with shortlisted candidates, and secondly, it is run on a single day. We can distinguish the best BBC SPOTY bookmakers in promos, Enhanced Odds and Free Bets. The former can boost the prices of a particular candidate, especially if they are somewhat low. For example, Mary Earps could get a Price Boost from 1.83 to 2.00. On the other hand, a Free Bet could reward you if you select a candidate who wins. In action, a Bellingham win could be accompanied by a $/€10 gift.

How to Place a Winning SPOTY Bet

You can easily see a clear frontrunner for winning first place in 2023. However, some SPOTY bookmakers offer additional markets, as happens with the best Oscars bookmakers. These include a top-3 finisher or winning without the favourite. Moreover, a strategy than just some outright tips can serve you in every annual ceremony since the principles remain the same. Level of competition, popularity and type of sport are the main factors dictating how to bet on the BBC SPOTY.

Evaluate the competition level

The winner has to face some strong opponents on the road to win a title, international in particular. If he or she is an underdog and causes an upset, even better. The betting odds at SPOTY bookmakers will always favour an athlete who dominated foreign opponents and helped the British flag rise to the top. That explains the nominations of Earps, Broad and Bellingham, who excelled on the highest level.

Check the sport’s popularity and acceptance

The athletes who rank first in BBC Sports Personality of the Year betting sites always come from sports with a big fanbase. After all, the public votes for the winner, even if a committee shortlists the nominees. So, sports with high ratings and a broad audience in the UK are where the winner will be chosen from.

Opt for individual sports over team ones

While there have been winners from team sports like football or cricket, most titleholders come from individual sports. Lately, Andy Murray and Lewis Hamilton have won multiple times, competing in tennis and Formula 1. Furthermore, the 2023 candidates will show that all but one competes in non-team sports.

BBC SPOTY Past Winners

Which sites offer the best BBC SPOTY Odds

Now that you have good knowledge about the award, you can apply it to boost your bankroll. The best way to do it is by picking one of our listed sportsbooks with the best Betting Odds at BBC SPOTY bookmakers. We evaluated that they have the best prices among the competition and have numerous satisfied members. You can also follow the exact pattern for other events, like Eurovision, picking the right Eurovision bookmakers.