Biggest Bookmakers in the World

When it comes to picking a reliable bookie, it is prudent to choose among the biggest bookmakers in the world. There are many important factors to take into account when determining which are the biggest bookmakers, such as the year of establishment, the market value, the number of registered players and the annual revenue.

Nonetheless, website traffic is the most significant one; since the more players visit a bookie, the bigger it becomes. Below you can find the world’s most visited sportsbooks based on their current global rank before making your final selection.

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How we Rank the Biggest Bookmakers

Our table above contains two specific columns that easily allow you to check which are the biggest online bookmakers. Below we present you how each of these columns works and what each figure represents.

Current Rank

The current rank is related to the monthly traffic rate of each bookmaker. If a bookie has a very low global rank, it means that it is among the largest bookmakers in the world. More specifically, the closer the figure of the current rank is to no.1, the more visited a bookie is. On the other hand, if the bookmakers' ranking is high, it means that it has low traffic. Plus, bear in mind that the newer a betting site is, the higher its rank will be.

3 Mo Change

Here we show how each bookie’s global rank changes within a 3-month period. By placing your cursor over the percentage, you get to see the figure of the global rank three months ago, as well as the current one. You will notice that the smaller a bookie is, the more the figures change. On the contrary, the best betting sites' global rank barely changes during the same period of time.

The Criteria for Picking the Biggest Online Bookmakers

There are several important factors that we take into account when deciding which is the biggest sportsbook. So, below, we present you with the most significant criteria for selecting the biggest betting site.

Global Rank

You simply can’t determine which is the biggest online sportsbook without checking first the global traffic rate of its website through tools such as Alexa.com. Remember that the bigger the number of daily visitors a betting site has, the lower its monthly global rank figure gets. This simply means that the more bettors visit/opt for a bookie, the bigger it becomes.

Year of Establishment

This is yet another criterion that indicates that a brand is a big one. It is no wonder that the oldest bookmakers in the world still operate the biggest betting sites. Thus, the oldest and most recognizable ones to date are Ladbrokes, established in 1886, Coral, founded in 1926 and William Hill that was established in 1934.

Listed

The biggest sportsbooks in the world are publicly traded on the largest stock exchanges, such as the London Stock Exchange and NASDAQ. More specifically, their parent companies are listed on a given stock exchange. Therefore, major bookmakers like Bwin, William Hill, Betfair and Ladbrokes are all listed on the London Stock Exchange.

Number of Players

The number of registered players a sportsbook has is another important criterion when creating a list of the biggest ones. The most famous bookies have millions of active players. The more active players a bookie has, the biggest its global brand name is. The following are the top 3 bookies that have the most players in the world: Bet365 with more than 20 million active ones, Unibet with up to 17 million registered ones and Bwin with over 12 million ones.

Revenue

When determining which is the largest betting site, revenue is a very important factor. More specifically, the biggest sportsbooks globally generate billions of Pounds of annual revenue. The top 3 bookies by revenue are Bet365 with approximately £3b per year, William Hill with more than £1,5b annually and Betfair with up to £1b every year.

Why Bet on the Best Bookmakers in the World

Those who want to have a smooth experience make sure to create an online betting account only on the largest bookies. Opting for one of the biggest bookmakers in the world, such as Bet365, 888sport and Bwin, automatically means that you choose to bet on a trustworthy betting site. Always remember that the bigger a sportsbook is, the more reliable it is considered. Therefore, it is guaranteed that your money is safe and that you’re going to receive your winnings.