Interwetten signs new deal with NHL in Austria

The online bookmaker Interwetten has announced a new partnership with North America’s National Hockey League (NHL). As a part of this deal, Interwetten will become an official partner of the NHL in Austria.

Interwetten will be able to use official NHL branding, marks and logos and, at the same time, will have access to a full portfolio of the world’s most competitive ice hockey league.

Interwetten Partners Help Provide NHL Betting Options

NHL’s vice president of international business development and partnerships, John Lewicki, said regarding this new agreement: “We are excited to welcome Interwetten as an official partner of the NHL. The bookmaker is a leader in the sports betting category, delivering great entertainment to their customers through creative marketing initiatives. We look forward to working with Interwetten to engage the ever-growing hockey fanbase across Austria.”

“As a reliable sports betting provider, we focus our engagements and collaborations in sports with long-term partnerships that enable maximum entertainment. We are proud that we have a multi-year partnership with the NHL – the best ice hockey league in the world – and the SIG Group.” Interwetten’s board spokesman Stefan Sulzbacher stated.

This cooperation will be supported by Sportradar, which has been the NHL’s official betting data partner since June 2021. The two parties signed a 10-year contract, and as part of this deal, the NHL will use Sportradar’s data-driven marketing solution to develop betting partnerships outside of North America.

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